Zavior / Brand and IP practice / Press release

Zavior launches the first Brand and IP Governance platform built for SMEs

Brand Zavior gives an organisation one record of everything its brand is made of, and a two-step framework for governing it, starting from a checklist any business can finish without a legal budget.

ProductBrand Zavior
ReleaseFor immediate release, 5 August 2026
Companion pieceThe launch article by Glenn Tan
StatusDraft. Two quotes to source, three contact placeholders, the currency unstated. Notes at the foot.

For immediate release. Singapore, 5 August 2026.

SINGAPORE, 5 August 2026. Zavior today launched Brand Zavior, the first Brand and IP Governance platform for small and mid-sized businesses. It gives an owner a single source of truth for everything their brand is made of, across four categories: the brand itself, the IP that protects it, the commercial assets that carry it to market, and the technology underneath it, all in one place.

Most organisations already have all of it. Gathering it together is the part they would struggle with today. The trade marks sit with a law firm. The domains sit with whoever set up the website. The social handles sit with whoever runs marketing, or with someone who left two years ago. The distributor agreement sits in a folder on the finance drive. Nobody is wrong, and nobody has the whole picture.

Zavior captures the whole picture in one record: what the business owns, what protects it, who is allowed to use it, and what all of it is worth.

What Brand Zavior records

The four categories match how a business actually uses them.

Brand is the identity and the rules around it: what the business trades under, how the brand may be used, and who is accountable for it.

IP Assets covers what is registered and what is deliberately not. Trade marks, patents, copyrights and registered designs, alongside the trade secrets and databases a business protects by keeping quiet rather than filing.

Commercial Assets covers how the brand reaches a customer. Domains, social accounts, marketplace storefronts, and the third-party rights the business uses but does not own, including fonts, stock images and influencer content.

Tech Assets covers what the brand runs on. Infrastructure, hardware, software and domains. Domains appear here and in Commercial Assets, because a domain is a marketing asset and a piece of infrastructure at once, and businesses lose them by assuming the other team is watching the renewal.

Putting a value on the brand

Brand Zavior is built so an organisation can start putting a value on its brand and the reputation built behind it.

Organisations get a single dashboard of every brand asset and the contracts attached to it. Valuers and lenders both start from that list, and until now most businesses have had to assemble it by hand.

Requests for that information tend to arrive with a deadline attached. A funding round, a credit assessment, an acquisition, an enforcement action. Organisations that cannot answer quickly negotiate from a weaker position, and unresolved questions about ownership are commonly resolved in the buyer's favour.

"In this age of AI, it is imperative we get our online and offline assets in order," said Glenn Tan, CEO and co-founder of Zavior. "Plenty of owners already know about IP protection. What we released today governs a brand from ideation, including the names that were never registered and the ones that may never need to be, if the business decides they are better held as a trade secret. People ask why that matters. It matters because it is where putting a price on a brand starts."

Placeholder 1 of 2: client testimonialOne client quote, named if they will agree to it, otherwise anonymised down to sector and market. Two sentences. What they could not produce before, and what they produced once the record existed. A number carries this further than an adjective, so ask for one: how long the due diligence request took, how many assets nobody had listed, how many renewals were missed. There are live clients in Singapore and Australia to draw from.

Contracts sit with the assets they attach to

Every agreement that grants or borrows a brand asset is held against that asset.

Distributor agreements, franchise agreements, reseller terms, co-branding deals and white-label arrangements are recorded with the terms that matter in a valuation: territory, term, exclusivity, royalty basis, renewal date and termination trigger.

The same applies to rights a business uses but does not own. Font licences, stock images, software and influencer content are recorded against the assets they appear on, along with the assignments covering commissioned work. Missing assignments are common, and a logo designed by a freelancer stays with the freelancer until one is signed.

Gaps in either direction surface during due diligence, and they surface late. An unsigned assignment, or a licence granted in a market where the mark was never registered, is normally settled by adjusting the price rather than by fixing the paperwork.

Brand Zavior stores the executed contracts alongside the record and links each one to the brand it concerns and the IP assets it depends on, so an agreement and the rights behind it can be produced together.

A framework a business can actually finish

Brand Zavior launches with a two-step framework designed to give smaller organisations a practical starting point, and larger ones somewhere to go next.

IP Essentials is the baseline every organisation can meet. Nine controls, one in each core area, each stating what to produce rather than what to consider.

IP Strategy is for organisations already licensing, franchising, raising finance or preparing an exit. It extends into commercial strategy, enforcement and the monitoring and takedown activity that follows, taking the framework to 55 controls in total.

Organisations working at this level also get access to Zavior's consultant network, which includes legal experts, brand consultants, commercial advisers with M&A experience, and valuers.

Placeholder 2 of 2: consultant commentOne legal expert from the consultant network, named with firm and jurisdiction. Two sentences on what unregistered brands and unsigned assignments cost a business at the point of sale, from someone who has sat on that side of a deal. A third party can say things about the market that Zavior cannot say about itself, which is the whole reason this quote is worth chasing.

Organisations that complete a step can be verified by Zavior against the framework and publish a Trust Centre page: a public record of which marks, domains, storefronts and handles are authorised, and who is licensed to use them. Verification is performed by Zavior against its own published framework, and is not a government certification.

Supporting the work already under way in Singapore

IPOS and IPOS International have spent several years building the case for intangibles as a financeable asset class, most visibly through the Intangibles Disclosure Framework published with ACRA in 2023, and through the benchmark disclosure reports now being produced with SGX and the WIPO Singapore Office.

The framework sets out what an organisation should disclose. What has been missing is a practical way for a smaller organisation to assemble it. Brand Zavior is intended to close that gap, and its disclosure output is being built to align with the IDF.

The approach follows the one Zavior has taken since it started. Organisations were told to adopt Cyber Essentials and then found the step from advice to evidence larger than expected. Zavior built the tooling that made the step manageable, then extended it to ISO 27001, SOC 2, the Essential Eight and ISO 42001. Intangibles are at the same point now that cyber security was then, with the policy in place and the practical path still being built.

Enterprise governance, priced for the businesses carrying the risk

The frameworks, controls, evidence lists and audit procedures that large organisations pay consultants to assemble are delivered here as software a founder can run without help.

"Enterprise-grade governance has always been available to enterprises," said Tan. "The businesses with the most concentrated brand risk are the ones that cannot afford a six-figure platform and a team to run it. A single brand, a handful of markets, one distributor agreement holding up half the revenue. That is who we built this for."

Availability

Brand Zavior is available globally from today. Existing clients in Singapore and Australia have already begun using it to govern their brands and IP.

Pricing starts at $100 per month for up to fifty users, with no per-seat charge, because a brand record only stays current if marketing, sales, legal and finance can all add to it.

A free brand impersonation scan is available at zavior.ai/scan, and preview controls from the framework are published at zavior.ai/framework/brands.

About Zavior

Zavior is a Brand and IP Governance platform for small and mid-sized businesses. It holds a company's brand, its registered and unregistered IP, the commercial assets that carry the brand to market and the technology underneath it in one record, governed by a two-step framework of 55 controls, each stating what evidence proves it and how it would be tested. Zavior also covers cyber security, data protection, IT management and AI governance across ISO 27001, SOC 2, the Essential Eight, MAS requirements, PDPA and ISO 42001. Headquartered in Singapore with Australian operations. zavior.ai

Media contact

[NAME], [EMAIL], [PHONE]

Not part of the release

Notes for Glenn

On the product name. Brand Zavior is now named in the headline of the body, the subhead, the availability section and the boilerplate. Two things to settle before publishing. Decide whether it is Brand Zavior or Zavior Brand, because the product navigation reads Brand and a journalist will notice the mismatch. And decide whether the module names for the other four categories, IP Assets, Commercial Assets and Tech Assets, sit inside Brand Zavior or alongside it, because the release currently implies they are all part of the one product.

What changed in this version. The release no longer opens on the product. It opens on the problem, in two short paragraphs: nobody in the business has the whole picture, and that holds until an investor, a bank, an acquirer or a marketplace asks for it. The four categories from the product navigation, Brand, IP Assets, Commercial Assets and Tech Assets, now sit after the value argument and run to one line each. The eight-asset list is gone.

Three things to confirm in that opening. I used Brand rather than Brand Guidelines, matching the nav label a journalist will see on screen. I expanded IDDs to industrial design registrations, which needs your confirmation because IDD reads as a due diligence acronym to an outsider. And I turned the domain overlap between Commercial and Tech Assets into an argument rather than hiding it, since being the only platform that treats a domain as both a marketing asset and infrastructure is a real differentiator, and a lapsed domain is the most relatable IP loss an SME will ever have.

The first claim. It now sits in the headline of the body sentence as "the first Brand and IP Governance platform for small and mid-sized businesses". The qualifier for SMEs is doing real work, because it narrows the claim and makes any challenger argue about the SME market rather than the whole category. Frontify owns brand governance in search, Anaqua's own copy describes a view of brand assets, and Inngot has claimed a world first in this space since 2019. Keep the qualifier.

Substantiate before publishing. Under the Australian Consumer Law and the ASAS Singapore Code of Advertising Practice the burden of proving a superiority claim sits with you. You need dated screenshots of Frontify's brand governance page, Anaqua's brand asset copy, Tangibly's February 2022 release, Inngot's world's-first toolkit claim, and the scope of China's GB/T 29490 and Taiwan's TIPS. All six are in the competitor register. Add the searches and the dates you ran them. Have a lawyer read the final wording. None of this is legal advice.

File the trade mark if you can. Corsearch registered Brand Risk and Performance as a mark and now defends an asset instead of a superiority claim. Filing Brand and IP Governance does the same for you, and for a company selling IP governance it is also the proof of concept.

The GRC track record line is unverified, so it is not in this draft. You asked earlier for Singapore's first GRC platform for SMEs. I have not checked it and it carries the same burden as the headline claim. Sprinto and Scrut Automation both chase SMB compliance out of India and there may be a Singapore platform that predates you. The current wording states the fact instead, which is that Zavior already runs cyber, data protection and AI governance for Singapore and Australian organisations. Two unverified firsts in one release is how a compliance company becomes the story instead of the news.

Still to fill. The currency on the $100 price. Media contact name, email and phone. The SWAP marker in the money section, which is the single highest-value edit left in the document, and you now have live clients in two markets to draw from.

Distribution. Singapore's news cycle closes from around 6 August because National Day falls on Sunday 9 August. With a global release you have Australian, UK and US trade press in the same window, so run those on 5 and 6 August and push Singapore again in the week of 17 August.